13th January 2020
Hummer to be revived with all-electric pick-up arriving 2022
The iconic gas-guzzling SUV brand is set to return as a zero-emissions GM model.
Detroit-based General Motors are set to relaunch the Hummer name almost a decade since it’s dismantling in the shape of an all-electric vehicle, according to a report by the Wall Street Journal.
WSJ claims that GM plan to bring back the Hummer brand and have already committed significant resources to doing so. According to insiders, the reborn SUV is more than just an idea and is already at an advanced stage to the point that a TV advertisement is expected to air during Super Bowl LIV next month.
Furthermore the report says that the brand itself won’t be revived – only the name. It’ll instead appear as a model as part of the GMC SUV and pick-up brand, with rumours suggesting it’s likely to be named the Hummer EV.
This new model is expected to be produced in low-volumes and go on sale in early 2022, being marketed as a tough, rugged, all-electric off-road pick-up truck. This positions it as a direct competitor to the likes of the recently unveiled Tesla Cybertruck and the Rivian R1T that arrives next year.
The Hummer EV also sparks the beginning of GM’s electric transformation, with the brand planning to release several fully-electric SUVs, trucks and pickups soon afterwards. These will use the same architecture and engineering and be implemented throughout GMs brands, including the likes of Cadillac and Buick.
It’s a great return for Hummer having not been used since 2010, where they filed for bankruptcy the year prior after a failed sale. The brand originally began as a customised version of the US Army M998 Humvee which, after some persistence from Arnold Schwarzenegger, was eventually released as a civilian version and later renamed the Hummer H1.
Greg A family man that loves his 4x4s. And beer.
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